Leading law firm Ward Hadaway wanted to use film to communicate key messages to potential candidates for their well-established graduate trainee programme. They were keen to make a film that wasn’t corporate, but instead wanted something that would reflect the personality and atmosphere of the firm. Finally, as they hadn’t been involved in the production of a film before, they required careful guidance through the development and production process.
To ensure the client knew what to expect at each stage of the production, we outlined our approach to making a film, which involves detailed planning with the client at every stage of the process and not a frame being shot until we believe we fully understand their needs.
Together with the Head of PR we devised a script for a plain-speaking, interview-based film that would avoid the fast montage style cutting of many corporate films. Instead we would use strong compositions and a striking cinematic look to communicate the firm’s straightforward and friendly approach to new staff and clients.
Once the script was approved we spent a day at the firm’s headquarters in Newcastle where we interviewed three Trainee Solicitors. In order to show the firm’s high retention rate amongst its graduate recruits we also spoke to an Associate who had been with the firm for four years and a Partner who had started as a graduate trainee twenty-two years previously. Because of the tight scripting the film went through two cuts in the edit before it was approved and signed off.
Carol Butts, Head of PR for Ward Hadaway writes: 'The whole process from start to finish has been so easy. They kept us involved at every stage and listened and acted on any feedback we gave. Our staff who took part in the film thoroughly enjoyed the process and were helped to feel comfortable and relaxed in front of the camera. The Northern Stars team are extremely professional but they are also approachable and fun to work with.'
The finished film will be appearing on their website in the near future.
'Inspirational' is how scientists at P&G described working with Northern Stars when the company brought them in to create a volunteer recruitment film for their Community Matters programme.