Heritage Lottery Fund

"‘Working with the young filmmakers was a privilege and the final film surpassed expectations and exceeded our brief.'"
Joanna Finn Head of Publishing and Customer Information

The Brief 

After completing a highly successful commission for the Heritage Lottery Fund in the North East in 2009, HLF asked us to go out on the road to create a film to promote their national Young Roots funding programme, which was undersubscribed at that time. 

Our Approach

We worked closely with HLF to uncover the barriers that potential applicants might encounter. These included problems around defining exactly what heritage was for many people, and a detailed online application process. 

To help communicate what heritage could be in terms of making an application, we identified successful Young Roots projects across the UK that showed a real diversity of approaches to engaging young people with heritage. From this list we prepared a detailed treatment of how we would approach the film in terms of structure and style and pitched this to HLF.

Once we had their approval we headed out onto the road and spent seven days travelling from Aberdeen to Glastonbury, from Burnley to London - and pretty much everywhere else in between - to capture the eight projects we'd identified. 

With everything shot, we then brought in Matt Dennis, an experienced documentary editor, to work with us for eight days as we shaped the material ready for our first screening with HLF. This was an enormous task but thanks to Matt's experience we were able to create a first cut that really impressed HLF. 

The Result 

The completed film was showcased on the HLF website and used in presentations to help promote the Young Roots programme, and as a result there was a significant uptake in applications. 

Joanna Finn, Head of Publishing and Customer Information, said of working with Northern Stars: 'Their professional approach, creative vision and directorial flair has resulted in a film that perfectly captured our aim to encourage young people to take part in, and find out more about, who they are and where they come from.’


Related Work

Pixel Palace asked us to create a series of short films for the web to help spread the word about their inaugural Artists In Residence programme. 

We love a challenge at Northern Stars, so when Tyne & Wear Archives & Museums Service asked if we could make a film in less than three weeks to promote a project for the Cultural Olympiad we said: 'Yes!'